RockarTech News & Updates
Read the latest updates from RockarTech, including practical advice you can take away today to improve your business, fresh automotive data and insights plus hear from our team and partners.
Organic Touchpoints in the Car Buying Journey
Awareness Touchpoints Product Experiences The release of products and brands or even seeing them in person on the roads can often be the first port
A Look at Content Marketing in Automotive
Content marketing is a fundamental area of marketing in the Automotive industry. Whether part of SEO, Paid Marketing, social media, email marketing, or any combination
Is Bounce Rate Important in Automotive?
In the world of digital marketing, one key metric that is often talked about is bounce rate and with Google Analytics’ focus shift towards events,
The Importance of Data for Email Personalisation and Segmentation
Email marketing has been a reliable marketing channel for decades. However, with the rise of personalised and segmented email campaigns, it has become more important
Using TikTok in the Automotive Industry
TikTok is a social media platform that has exploded in popularity in recent years. With over 3.5 billion downloads worldwide, TikTok offers a unique opportunity
Trends & Seasonal Peaks for Automotive in 2022
As we head further into 2023, we thought it would be fitting to take a look back at the trends and search peaks in the
How to use SEO & PPC Together to Maximise Marketing Budgets
SEO & PPC are both incredibly powerful tools in the automotive industry. They’re more often than not seen as competing sources of traffic and revenue
Are Shopping Ads Viable for Used Car Sales
When it comes to selling products online, there is a wealth of options to help market and showcase to the right audiences. It can be
How Autotrader Creates High SEO Value Pages
Autotrader is a leading online marketplace for buying and selling cars, and amongst other things, it’s known for its comprehensive, user-friendly website and robust search
