Organic Touchpoints in the Car Buying Journey
August 7, 2023
Awareness Touchpoints Product Experiences The release of products and brands or even seeing them in person on the roads can often be the first port
Awareness Touchpoints Product Experiences The release of products and brands or even seeing them in person on the roads can often be the first port
Content marketing is a fundamental area of marketing in the Automotive industry. Whether part of SEO, Paid Marketing, social media, email marketing, or any combination
In the world of digital marketing, one key metric that is often talked about is bounce rate and with Google Analytics’ focus shift towards events,
SEO & PPC are both incredibly powerful tools in the automotive industry. They’re more often than not seen as competing sources of traffic and revenue
In automotive SEO, using the right KPIs at the heart of your strategy is fundamental to overall success. Like all marketing channels, different KPIs can
In automotive SEO, keywords are fundamental to success. That goes for OEMs, retailers and 3rd parties alike. Customers from all areas of the sales funnel
Migrating a website, CMS or even E-commerce platform is something that practically all websites will have to do from time to time. It’s a natural
SEO is one of the most powerful sales tools in automotive SEO when used correctly. While brick-and-mortar dealerships, OEMs and retailers are all active more
Faceted navigation has vast potential in the automotive industry. It is likely the missing link to connect OEMs and large retailers to customers on a
Read the latest updates from RockarTech, including practical advice you can take away today to improve your business, fresh automotive data and insights plus hear from our team and partners.
Awareness Touchpoints Product Experiences The release of products and brands or even seeing them in person on the roads can often be the first port
Content marketing is a fundamental area of marketing in the Automotive industry. Whether part of SEO, Paid Marketing, social media, email marketing, or any combination
In the world of digital marketing, one key metric that is often talked about is bounce rate and with Google Analytics’ focus shift towards events,
Email marketing has been a reliable marketing channel for decades. However, with the rise of personalised and segmented email campaigns, it has become more important
TikTok is a social media platform that has exploded in popularity in recent years. With over 3.5 billion downloads worldwide, TikTok offers a unique opportunity
As we head further into 2023, we thought it would be fitting to take a look back at the trends and search peaks in the
SEO & PPC are both incredibly powerful tools in the automotive industry. They’re more often than not seen as competing sources of traffic and revenue
When it comes to selling products online, there is a wealth of options to help market and showcase to the right audiences. It can be
Autotrader is a leading online marketplace for buying and selling cars, and amongst other things, it’s known for its comprehensive, user-friendly website and robust search
RockarTech is leading the global adoption of Direct to Consumer automotive with a completely flexible cloud based platform.
Choose only the products you need and integrate the RockarTech ecosystem into your existing platforms with our headless architecture.
It’s faster, more secure and more cost effective to choose RockarTech. Talk to us today.
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