Case Study: Transforming Client Sales with the RockarTech Platform

This case study explores how RockarTech helped one of their clients achieve a staggering 5,900% increase in online sales after migrating from an off-the-shelf tech solution to a customer focused, end to end eCommerce platform. Through tailored features, customer-centric enhancements, and seamless integration, we were able to align the platform with the client’s unique business needs, unlocking exponential growth.

Background: The Client’s Challenges

Our client had been relying on an off-the-shelf platform to manage their online sales and customer interactions. Despite initial success, their business soon hit a plateau. The limitations of the off-the-shelf model included:

  • Poor User Experience: The rigid user interface (UI) did not allow for personalised customer journeys, resulting in higher bounce rates and lower conversion rates.
  • Lack of Customisation: The platform offered limited options for adapting to our client’s specific product line, pricing structures, and marketing needs.
  • Limited Scalability: As our client’s customer base grew, the platform struggled to handle increased traffic and more complex transactions.
  • Inadequate Data Insights: The generic system provided basic analytics that did not offer actionable insights into customer behaviour, hindering effective decision-making.


Our Solution: Transition to the RockarTech omnichannel platform

After an in-depth analysis of our clients requirements, we proposed migrating to our automotive specific omnichannel platform, a fully configurable tech platform designed to meet the specific needs of automotive OEM’s and supporting their retail networks. 

Key Improvements Made:

  • Tailored User Experience (UX): We introduced a high-functioning customer account system that allows users to save vehicles, track deliveries, and access relevant order documents. Special attention was given to the login and registration pages to encourage customers to create their own personalised accounts.

    Next, we optimised the product listing and display pages, refining their layouts based on proven UX patterns, this was followed by streamlining the checkout process. These changes significantly reduced bounce rates, increased time spent on the site and of course converted these engaged customers into sales.

  • Scalable Infrastructure: We designed a system that could easily scale with the growing demand. With flexible cloud architecture, the platform could handle high traffic volumes without compromising performance or user experience.

  • Data-Driven Insights: Our platform offered advanced analytics, providing our client with deep insights into customer preferences, sales trends, and marketing effectiveness. With these tools, they could make more informed, data-backed decisions on inventory, promotions, and pricing strategies.

  • Seamless Integration: We ensured that we could seamlessly integrate with the client’s existing systems enabling smoother operations across departments.

  • Trading and Optimisation Services: At RockarTech, alongside our platform services we also run Trading & Optimisation sessions designed to ensure client platforms consistently perform at their best. These sessions bring together our account directors, omnichannel experts, and subject matter experts (SMEs) to provide strategic advice on enhancing platform conversions.

    For this client, we recently launched an email nurture program integrated with the customer account. Over the past three months, this program has targeted customers who abandon wishlists or baskets by sending prompt, personalised emails encouraging them to return to the platform. In this short period, the campaign has delivered impressive results, achieving email marketing conversion rates as high as 9%, with open rates at 89% and click-through rates at 40%. Integrating such a successful initiative with an already high-performing platform demonstrates the value of this service for the client.

Results: A 5,900% Increase in online sales

The transition to the RockarTech platform delivered remarkable results within the first year:

  • Massive Sales Growth: After implementing the new platform, our client has seen a 5,900% increase in online sales.

  • Higher Conversion Rates: The personalised UX and recommendation engine led to a 72% improvement in conversion rates, as customers found relevant products more quickly and efficiently, and were encouraged to a frictionless checkout process.

  • Increased Returning Users: Personalised recommendations, combined with a more engaging experience, increased returning users to the platform. Customers returned more frequently due to tailored offers and better service.

  • Seamless Nurturing for Exceptional Results: The email nurture program integrated into RockarTech’s platform has achieved extraordinary metrics: email marketing conversion rates reaching as high as 9%, with open rates at 89% and click-through rates at 40%. The synergy between the nurture program and RockarTech’s high-performing system underscores its value in driving measurable success for our clients.

Key Takeaways

  • Customisation Drives Growth: Generic solutions often lack the flexibility to support long-term business growth. The move to a personalised platform allowed our client to cater to their audience’s needs and preferences, which directly impacted sales and customer loyalty.

  • Data is Power: With advanced analytics, our client could target marketing efforts more precisely and optimise the sales funnel conversions, driving both revenue and efficiency.

  • Scalability is Essential: As a company scales, their tech platform must scale with them. RockarTech ensured that infrastructure and performance could handle growth without bottlenecks.

This case study highlights how RockarTech helped our client unlock exponential sales growth by transitioning to a personalised, scalable, and data-driven platform. The results speak for themselves: a 5,900% increase in online sales, stronger customer engagement in the brand, and overall enhanced business performance.

If your business is seeking similar transformative growth, our end to end eCommerce tech platform could be the key to unlocking your full potential. Contact us.

More To Explore

Share This Post