How Rockar Retail led to enabling RockarTech to Shape the Future of Automotive Commerce
In today’s fast-evolving automotive landscape, customer expectations are higher than ever. They demand seamless digital experiences, personalised journeys, and convenience at every turn. At RockarTech, we’ve embraced this challenge by redefining how people buy cars, blending the physical and digital worlds into a unified experience. Central to this revolution are two key pillars of our ecosystem: Rockar Retail, our Jaguar Land Rover flagship omni-channel retail experience, and RockarTech, the innovative software driving cutting-edge e-commerce and omnichannel solutions in the automotive sector.
Redefining Automotive Retail with Rockar
When you step into our Jaguar Land Rover flagship, you’re not just entering a showroom; you’re stepping into the future of automotive retail. At Rockar Retail, customers are empowered to explore, interact, and purchase in a way that suits them, whether that’s online, in-store, or a combination of the two. Our flagship offers:
- Digital-first journeys that allow customers to research, configure, and even purchase vehicles from the comfort of their homes
- Human-centric in-store experiences designed to complement and enhance the online journey
- Transparency and simplicity removing the traditional pressures associated with car buying
This customer-first approach wouldn’t be possible without the robust tech backbone that powers it.
RockarTech: Pioneering Omnichannel Solutions for Automotive E-Commerce
RockarTech is the engine behind our customer-centric model. As a leading OEM software provider, it’s designed to bridge the gap between online and in-store experiences, ensuring a seamless, consistent, and enjoyable journey across all touchpoints.
Key features of RockarTech include:
- Advanced e-commerce capabilities tailored to the automotive market, enabling everything from vehicle configuration to checkout
- Omnichannel integration that allows customers to pick up their journey wherever they left off, be it online or in-store
- Real-time data insights that help brands better understand customer behaviour and preferences
- Scalable solutions that adapt to the unique needs of different manufacturers and retailers
The Power of Partnership
The synergy between Rockar Retail and RockarTech is what truly sets us apart. By combining an innovative retail concept with cutting-edge technology, we’ve created a model that meets the needs of modern automotive customers while delivering operational efficiency for manufacturers and retailers. For example:
- Our Jaguar Land Rover flagship seamlessly integrates RockarTech’s software to provide an end-to-end omnichannel experience, from browsing to after-sales service
- The partnership enables real-time inventory visibility, flexible payment options, guaranteed part exchange and personalised customer interactions, making the car-buying process smoother and more engaging
Building the Future of Automotive Commerce Together
The partnership between Rockar Retail and RockarTech is more than just a business collaboration; it’s a blueprint for the future of automotive retail. Together, we’re proving that with the right combination of technology, innovation, and customer focus, it’s possible to deliver exceptional experiences while driving industry growth.
In fact, we’re the only Automotive technology business confident enough to run our own proof-of-concept business, which became a leading premium retailer in less than three years. Take me there.
As we continue to expand and innovate, we invite automotive brands and retailers to explore how RockarTech can transform their business and how our retail approach can be adapted to new markets. Let’s build the future of automotive ecommerce together. Get in touch today.
