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Remarketing is a powerful tool for businesses looking to maximize the impact of their Pay-Per-Click (PPC) advertising campaigns, and it’s especially valuable for the automotive industry. By targeting people who have previously interacted with your brand or visited your website, remarketing allows you to effectively reach and engage with potential customers who may have shown interest in your products or services.
Whether you’re looking to increase conversions, boost brand awareness, or drive more traffic to your website, remarketing can help you achieve your goals and improve the return on your PPC investment.
In this post, we’ll explore how you can use remarketing within PPC for automotive sales and what best practices you should follow to get the most out of your campaigns.
What Is It and How Does It Work?
Retargeting, also known as remarketing, is a type of online advertising that allows you to target people who have previously interacted with your website or mobile app. The idea behind retargeting is to show ads to users who have already shown an interest in your products or services, with the goal of bringing them back to your site to complete a desired action, such as making a purchase.
Here’s how it works: When a user visits your website, a cookie is placed in their browser, which is then used to track their online behavior as they browse other websites. When the user visits a site that is part of the retargeting network, they will be served with ads related to your business.
Retargeting campaigns can be run through various advertising platforms, including Google AdWords, Facebook, and AdRoll. These platforms use algorithms to determine the best times and places to show your ads based on a user’s previous engagement with your brand, as well as other factors like their location, browsing history, and device type.
How To Use It In Automotive
Here are some ways you can use retargeting in PPC for automotive sales:
- Show ads to previous website visitors: By placing a tracking code on your website, you can collect data on visitors to your site and show them ads as they browse other websites. For example, you can show ads featuring specific vehicle models or special promotions to people who have previously shown an interest in your dealership’s inventory.
- Target shoppers who abandoned their shopping carts: If a user has added a vehicle to their shopping cart but hasn’t completed the purchase, you can use retargeting to show them ads reminding them of the vehicle they left behind and encourage them to complete the sale.
- Reach out to past customers: If a user has previously purchased a vehicle from your dealership, you can use retargeting to show them ads featuring complementary products and services, such as maintenance packages or accessories, to encourage repeat business.
- Show ads to people who have previously interacted with your dealership’s social media accounts: By using retargeting in conjunction with social media advertising, you can reach out to people who have previously engaged with your dealership on platforms like Facebook, Instagram, or Twitter.
Remarketing can be a really powerful tool for businesses in the automotive industry, if set up and monitored correctly. If you would like to learn more about how to reach more customers for your automotive business, get in touch.
