We are RockarTech and we reinvented automotive retail.

Born from frustrations with traditional processes, we built our platform to empower and serve your customers and bring data and insights to help you understand your business like never before.

What we do

We exist to serve your customers. Our platform drives efficiency, insight, customer engagement, and brand loyalty in automotive retail, through a customer journey that serves everyone.

We support you in building a digitally enabled workforce. Our bespoke platform streamlines automotive operations, elevates customer experience, and unlocks new revenue opportunities.

We support the digital transformation of your operations. We are an extension of your business, bringing unparalleled experience, design expertise, proven processes, and fresh perspectives from beyond the automotive industry—ensuring you stay ahead in an evolving market.

Simon Dixon - RockarTech Founder

For over 20 years, I helped grow a small family business into the third-largest motor retail group in the UK. We sold that business in 2004 — and for the next decade, I experienced the industry from the other side: as a customer.

What I saw was eye-opening. The customer experience was broken, outdated, frustrating, and in need of a radical rethink. That realisation became the spark for RockarTech.

I founded RockarTech to challenge the status quo. With digitally enabled solutions and real-world insights, we’re transforming a traditional industry stuck in the past. Today, we partner with some of the world’s leading automotive brands to turn insight into action. Helping them deliver better, smarter, and more seamless customer journeys and processes.

It’s not just about technology. It’s about redefining how car retail should work, for the customer, for the brand, and for the future.

Simon Dixon, RockarTech Founder.

Four Pillars

Unlock the future of automotive e-commerce. Car buying is evolving, and it's time to buckle in.

  • Transform your customer’s experience

    We believe that the days of ‘online’ and ‘offline’ are over. Customers’ experiences should be seamless whether they are visiting a store and being served, or buying a car from the comfort of their home.

    Our platform transforms automotive retail by seamlessly integrating every single touchpoint of the car buying journey, enhancing customer engagement and operational efficiency for a more accessible and enjoyable experience.

  • Digitally enable your workforce

    Our platform empowers automotive leaders to manage and support every touchpoint they have with their customers, driving efficiency, customer experience, and sustainable growth.

    We provide powerful admin and configuration tools to equip your workforce to enhance and deliver their operations in improved and more efficient ways.

  • Digital Transformation through data & insights

    Our data platform is built on enriched data from millions of data points that enable actionable insights from customer interactions. It integrates with existing systems to enable data-driven decision-making and helps support strategic and tactical decisions for your business.

  • You’re never alone

    We have built a team of specialists who bring the retail, technology, business and people learnings from adjacent industries to combine into a unique set of skills and experience focussed on automotive retail. This team is available to support you with anything you need to drive the success of your business.

The RockarTech Platform

Toyota login/register on a mobile device

Trusted by the world’s top automotive brands, we’re a platform and team with deep expertise in automotive eCommerce. Our people and technology can help you streamline operations, drive sales, and stay ahead in a fast-evolving industry.

Continuously Driving Success for Top Global OEMs

  • Land Rover
  • Jaguar
  • Toyota
  • Lexus
  • Volvo

Fluent in New, Used & Custom

Every customer’s journey to their perfect car is unique—whether they’re browsing new models, exploring used options, or crafting a bespoke build. Our platform powers all three paths, delivering a frictionless experience from first click to final checkout. Whatever road your customers take, we ensure they arrive with ease.

New Car

New

Locate and order available new cars with ease, tailored to your preferences, complete with lead times, and fully enabled for online or in-store purchase across your franchise or retailer network

Used Car

Used

Locate and order high quality pre-owned vehicles with confidence, featuring detailed listings, comprehensive vehicle history, and a smooth purchasing process

Custom Car

Custom

We connect with your brand’s configurator to bring the full build-and-buy experience online. Complete with specifications, images, and seamless checkout, all tied to account functionality