Our People

The engine behind automotive eCommerce

Name Position Location

Turning complexity into clarity

As the pioneers of modern automotive retail, our team will empower your brand with the expertise, innovation, and support needed to accelerate your success.

  • We bring unique insight

    We are the only technology company in the world that has a sister company that runs a franchised retailer that is powered by our people and technology. Jaguar Land Rover Canary Wharf is a unique retail operation. It leverages our technology to provide deep insight into customers and serves as a living lab for helping us research how we can better serve customers using technology. It supports all aspects of the physical interaction with customers from sales to after-sales and service.

  • We bring an entrepreneurial approach

    Our founders are all entrepreneurs, striving to change a traditional industry for the better in order to deliver amazing customer experiences. However, this entrepreneurial approach is matched with experience of serving the world’s largest automotive brands.

    This means that companies that want to build a lean, innovative, entrepreneurial approach to their automotive launches can do it with people who’ve been there before, but who understand how best to leverage the scale within large global manufacturers. That experience, combined with strong backing from our investors, brings the startup feel, without the startup risk.

  • We think differently

    Our team was born from a diverse group of exceptional leaders from across the automotive, retail, digital, and service sectors. We came together to create a truly groundbreaking omnichannel automotive experience. Each of us brings a unique skillset—shaped and sharpened over years of hands-on experience in our respective fields—that simply can’t be replicated elsewhere. This rare blend of commercial insight, customer empathy, and technical excellence has enabled the design of a seamless customer experience that redefines how people buy, own, and interact with vehicles. It’s the product of unmatched collaboration, built by the best in the business.

Our leadership team brings years of combined experience in omnichannel automotive and eCommerce. We are chosen by the best-known volume and premium luxury vehicle brands, with millions of user interactions across multiple brands and territories. With more than a decade of success at RockarTech, we know what it takes to deliver real results. Want to see how a decade of expertise translates into real results?

Driving the Future of Automotive Retail

Since 2014, RockarTech has led the charge in automotive eCommerce. Our purpose-built platform powers global OEMs and retailers with cutting-edge, omni-channel solutions that transform the customer journey.

We’re redefining how people buy and experience vehicles. If you're passionate about innovation and making an impact we want to hear from you!

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